Budgeting
For all new and existing properties held for investment, Greenbridge reviews prior year’s financial performance and recreates a 12 month budgeted cash flow and profit and loss statements. For existing properties, data is consolidated in October for the prior year and draft figures incorporating occupancy, leasing expectations for new and renewing tenants, tenant improvement expense outlays, and anticipated capital improvement costs are prepared for the following year. Our budgets are compared with actual results and adjustments are made to improve future projection accuracy, which helps limit variances when CAM reconciliations are prepared.
Accounting and Reporting Functions
Greenbridge management utilizes Yardi Voyager systems, a sophisticated tool that allows clients to customize reports and itemize financial data for analysis and queries. On a monthly basis, Greenbridge offers investors access to all specified reports through our customized Greenbridge Client Portal on our website, tailored for projects managed for each client and partner. Clients receive an encrypted passcode and user ID, and can download monthly, quarterly and annual reports at the click of a button. In addition, the Greenbridge Client Portal maintains a full due diligence database containing any third party reports utilizable by lenders and other third parties.
Financial reports are produced on a monthly basis and are published and categorically filed on our website at each period end. A narrative of all activities and variances are included in our reporting packages, including: actuals vs. budget income and expense variances, legal related matters, capital expenditure progress, and identifying risks at the tenant and property level that may pose monetary exposure in the future. Further, our accounting staff will provide a year-end reconciliation that ensures pass through expenses are correctly charged and documented.
Leasing
Greenbridge’s leasing approach combines the best in marketing, economic analysis and market tenant risk assessments to obtain appropriate absorption trends, tenant migration patterns, and sub-market vacancy studies. We apply our research to strategize a plan that will find the correct fit for any vacant space. Our broker network extends to local business identification through to regional and national credit tenants.
Using our in-house and outside resources, our focus is to properly stabilize properties by adding complimentary and sustainable tenants. With a value-add approach, we pride ourselves on increasing value to the property through a strong tenant mix that not only improves the buildings themselves, but to revitalizes the neighborhoods as well.
Greenbridge leasing managers have over 50 years of combined leasing and brokering experience.
Marketing
Greenbridge systematically applies a robust and active marketing strategy around each property held for investment. We develop an intricate marketing plan around each property to highlight its unique qualities and tenants. Our marketing plans include: outreach material in the form of direct marketing, the development of individual property websites, SEO, and social marketing techniques.
What leads to our high tenant retention is the fact that we offer marketing needs to help their business strive. From marketing buildings and surrounding areas to branding and marketing individual businesses, the Greenbridge marketing team is experienced in the following areas:
- Web Design
- Social Media
- SEO
- Graphic Design
- Print Marketing
- Creative Advertising
- Business Development
Our marketing consultants have years of experience and are available to assist in creating a unique strategy for each market. Coupled with full business analysis, our marketing team has the tools necessary to help our tenants and investors get the most out of their investment.
